Mars Wrigley - The Bunnies You’ll Never Find
Easter is all about sharing - but let’s be honest, most of us want to keep our chocolate to ourselves (and people go to great lengths to do so). So, we created The Bunny Book Collection - a series of classic novels with hidden chocolate compartments to help Brits protect their treats. We had far too much fun creating new titles for classics like The Great Gatsbunny and Jane Hare.
The Results
:
145 pieces of coverage
.
The Sun, Daily Mirror, and Metro
.
95.5M total reach
.
38.8K impressions
.
252 engagements
.
2.2% engagement rate
.
The Results : 145 pieces of coverage . The Sun, Daily Mirror, and Metro . 95.5M total reach . 38.8K impressions . 252 engagements . 2.2% engagement rate .
