I’ll leave you here
with the crux of
every good story…
WHO: PR suit and designer turned Senior Creative. Bit of a weird combo, but it means I'm comfortable being client-facing, leading a team and thinking in stories while also landing an idea, art directing it and selling it in.
WHAT: Cultural-first campaigns for global brands and behaviour change work that actually shifts. Translating strategy and insight into distinctive creative. I know when an idea needs to earn attention and when it needs to earn trust.
WHEN/WHERE: Seven years agency experience across London, Melbourne and Brisbane.
WHY: I can't solve a maths equation to save my life, but solving a creative brief has always made sense. And from jewellery to ceramics, I'm a serial hobbyist, so I feel pretty lucky that brands and governments pay me to make things too.
Client List
Intrepid Travel
ASICS
KFC
AFLW
Samsung
Cadbury
Danone - YoPRO, Evian, Activia
Mars Wrigley - Skittles, Maltesers, M&Ms
Boost
Tourism and Events Queensland
Orange Sky
WHO Foundation
Cancer Council
NHS England
Department of Health (AUS & UK)
Department of Social Services
Wellcome Foundation
Awards
PRIA Emerging Leader of the Year (runner up)
Campaigns UK
Best Collaboration Winner - KFC UK & Ireland x Greggs
Campaigns UK
Best Pop-Up Experience - Monzo
x The Book Nook
Shillington Education Graphic Design Scholarship
Skills
Art Direction
Concept & Campaign Development
Brand Storytelling
Creative Strategy
Earned Media
Behaviour Change Comms
Client Services / Presentation
Cultural Insight
Team Leadership
Graphic Design
Social Media
Publicity
Kind Words (unpaid)
“Rachael Mortimore, the perfect combination of culturally curious and creatively driven with a great big dash of great to work with. Anyone who gets to work with her is very lucky… I know I was.”
— Sean Pritchard,
Freuds Creative Director
“Working with Rach was brilliant and
she’s nothing less than an earned machine! Her ideas are original, PR worthy and just keep on coming. My art director partner in crime who never failed to beautifully visualise my copy.”
- Olivia Jaffary,
Senior Creative Ogilvy UK
“Rachael is an absolute superstar to work with. Calm, cool, and creative! She understands complex client briefs, developed amazing ideas and navigated varying feedback from all sides across a whole range of sectors, from health symptom awareness through to making meal times fun again.”
- Laurel Kelson,
Freuds Plus Director
“Rachael is a dream to work with, and the ideal creative partner. She brings a positive attitude to every situation and always takes the time to understand the client’s problem and researches the context within which it sits. Her energy and creativity is infectious and truly valuable, and is never shy of doing what is needed to deliver creative solutions that answer the brief.”
- Tom Mludzinski,
PR and Marketing Director Nobu
Agency Log
alt/shift - Melbourne
Senior Creative | 2026-present
ASICS, AFLW, Intrepid Travel, Cadbury, Boost, Cleanaway, Tourism and Events Queensland, Victoria Gov
Cancer Council Queensland - Brisbane
PR Executive | 2021
Coordinated internal and external public relations and social media
for leading Queensland not-for-profit Cancer Council Queensland.
Freuds - London
Senior Creative | 2025-2026
Mid-weight Creative| 2023-2024
Samsung, L’Oreal, Monzo, Danone Global & UK (evian, YoPRO, Alpro, Volvic, Activia), Mars Petcare & Wrigley Brands Global & UK, Chiltern Firehouse, McCain UK and Atlantas the Palm, NHS England, WHO Foundation, You Can Adopt, Wellcome Trust, Cancer Research UK, Brand Ukraine.
P4 Group - Brisbane
SAE | 2020 - 2021
AE | 2019 - 2020
AC | 2018 - 2019
TEQ, Sporting Wheelies, Orange Sky, Hear and Say, Universal Store, Queensland Rugby Union, Brisbane Marriott, Bionics Queensland, Hilton Brisbane, Beer and Cider Experience.
Dentsu Creative ANZ - Melbourne
SAM & Graphic Designer | 2022-2023
AM & Graphic Designer | 2021-2022
Department of Health (COVID-19 vaccine campaign), Department of Social Services (‘Stop it at the Start’ domestic violence campaign), Department of Home Affairs (cyber security campaign) and Missing School (not-for-profit)
Ogilvy &
Porter Novelli
Creative & PR Intern | 2017
University of Queensland, Oscar Oscar, Halcyon House and KFC