Creating a brand world for modern mums

Miruki was built to disrupt the traditionally muted maternity category.
We developed a brand identity that felt luxurious yet honest - speaking to real nights and real bodies with warmth, wit and confidence.

From tone of voice and logo to visual identity and photography art direction, I helped shape a cohesive brand expression that felt unapologetically bold and emotionally relatable.

Building the brand from the inside out - ensuring every touchpoint felt intentional and relatable.