Carlos Alcaraz
YoPRO Chief Progress Officer

Carlos Alcaraz came onboard as YoPRO’s global ambassador which we were set to announce 2 weeks after announcing him as evian’s ambassador… So, we leaned into YoPRO’s progress positioning and dubbed him their ‘Chief Progress Officer’.

I led an earned and social shoot that brought Carlos’ ‘corporate office’ into the locker room and created Progress Sessions that kicked off with an event in Spain. With a surprise appearance from Carlos in a pop-up office, the day brought together a buzzing community of fitness and lifestyle creators from around the world.

Mid-Wimbledon, Carlos also hit the press as an Evian Ambassador with high impact imagery to announce his position, and a social and media event to keep the conversation going.

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