You Can Adopt - The Journey

Adoption is an incredible journey, but as any parent will tell you it’s full of small bumps in the road, twists and turns and memories made along the way. So, to recruit potential adopters we created powerful social first video and earned stills that reimagines adoption as a road trip. We filmed six real adoptive families traveling together, each with different stories but the same destination.

Results

:

52 pieces of coverage

.

2.7M+ impressions across paid and organic social

.

2,690 ‘find an agency’ form submissions in 4 weeks

.

Results : 52 pieces of coverage . 2.7M+ impressions across paid and organic social . 2,690 ‘find an agency’ form submissions in 4 weeks .

The Journey Pt. 2

To keep the journey going for National Adoption Week we moved from car to train - a shared space representing how adoption is supported by many along the way. We shot more social first content and took over train station announcement systems and signage to raise awareness of Adoption in the UK.

Results

:

103 pieces of coverage

.

1.6M+ impressions across paid and organic social

.

4,539 ‘find an agency’ form submissions in 4 weeks

.

Results : 103 pieces of coverage . 1.6M+ impressions across paid and organic social . 4,539 ‘find an agency’ form submissions in 4 weeks .

KFC